The Compounding Returns Of Content Marketing

A few weeks ago, I joined Mike Volpe, CMO of Hubspot, on the Growth Showwhere we had a great time talking about a few SaaS topics. A few listeners to the podcast picked a line from that podcast that I think is a really important point for content marketing. I said, “Content is one of the few forms of marketing that has a compounding return.”

Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require consistent investment but ultimately can yield enormous results. Hubspot’s efforts prove the maxim. The attract more than 1M readers per month to their blog

The Compounding Returns Of Content Marketing


Rick Duris is CopyRanger.

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