When it comes to growing your business, it can sometimes feel like nothing is working and that you’re constantly in a state of flux trying to see what will work for your business.
Whenever you find yourself in a period of uncertainty, it’s good to take a step back and see what’s been working and how you can repeat your successes. In order to find what’s working, however, you need to be constantly testing in small batches, which allows you to gain invaluable insights in a cost-effective and speedy manner.
With that being said, here’s a few tactics you can immediately put to use:
1. Offer Gated Content As A Value-Add
Even if you consistently produce and promote amazing content, you need to figure out a way to capture all that traffic you’re generating.
One of the best ways to convince readers your content is valuable enough to “pay for” with their contact information is to offer a value-add.
Noah Kagan employs this strategy perfectly on OKDork where he (and his guest contributors) often create detailed, insightful posts, and then add in a guide, cheat sheet, checklist or template that you can download for an email opt-in.
