Is email marketing still an effective resource of ROI? Is it still a good tool for marketers?
Emailcenter’s latest whitepaper, The Journey of Email Marketing, attempts to answers these questions with an analysis of data aggregated from billions of emails over the past four years.
Here’s what we learned after combing through the research.
1. Email Marketing Isn’t an Old Dinosaur
With the emergence of newer, flashier, and seemingly more savvy digital marketing channels, it’s easy to see why some people think email marketing is on its way out. But after digging into the research, we found that email is actually increasing in importance. You don’t have to take our word for it either—numerous sources show email to be a key part of the marketing mix.
In fact, a recent study found email to be nearly 40X more effective in acquiring customers than Facebook or Twitter. Not only that, another study found that email marketing outperforms Google Adwords and Facebook paid advertising…
