Did you know that email marketing continues to produce the highest ROI of just about any other digital marketing tactic? But, If you are still using old school spray-and-pray email marketing methods, you are doing it all wrong. Email is a super powerful way to nurture leads and increase sales, when done correctly.
Get ready to win buyers and influence sales through email marketing. Here’s what you need to do:
Clean Up Your List
If you’ve been holding on to your same email list (trust me, I understand) for the past several years, it may be time to do a serious purge. If your list is mostly defunct, your email marketing efforts will be as well. The average list decays at a rate of about 25% per year and bounce rates, un-opens, and other factors related to defunct emails affect deliverability to quality addresses.
To clean up your email list list:
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- Go through and delete defunct addresses.
- Reconfirm inactive subscribers by sending them a note with a new sign up link.
- Consider an outside source to clean and validate your email list. Email provider MailChimp suggests the following 3rd party services: BriteVerify, Data Validation, LeadSpend, or Kickbox
How to Win Buyers and Influence Sales Through Email Marketing
