Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience.
With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test.
The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned withaudience quality, overall reach, and deducing which topics worked on LinkedIn.
The results have been excellent: I amassed over 255,262 total views in a month.
Since LinkedIn publishing is a new feature for the site, all of my results are from a starting point of zero:
- From 0 → 255,262 total article views
- From 0 → 35 published articles
- From 0 → 3,022 LinkedIn followers
See everything I published here.
Dividing total views by number of posts yields an absurd 7303.6 average views per post — however, a single article contributed to 212k of the views all by itself…
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
