Simply being yourself can have a profound impact on your marketing writing.
There is a lot to good marketing writing other than simply writing about your business. The days of getting readers to pay attention to commercials, or passing off straight advertising copy as a blog post are over.
No one sits down at their computer to read eight hours worth of commercials. They sit down at their computer to make informed decisions. They sit down at their computer and read compelling writing because they want to learn from you and be a little entertained along the way.
So what does that mean for a small business wanting to blog to grab a little more attention for their business online? What does that mean for the business looking to attract a larger audience with their marketing writing?…