This is a guest post from Clark Buckner fromTechnologyAdvice. Clark hosts the TechnologyAdvice Podcast and covers news and trends in the tech conference scene.Tweet him a hello or connect with him onLinkedIn.
A new year is upon us, bringing with it new opportunities, challenges, and trends to consider in every industry — especially marketing. New technology has made it easier than ever to produce content and push it to an audience, which in turn makes it more difficult for brands to stand out and establish quality connections in a cluttered landscape.
As content & public relations manager for Mention, Shannon sees the challenges that many brands are facing. In an interview with me, she warned brands against sticking with the same old marketing strategies.
Change is a good thing in an ever-evolving industry, so Shannon offered five ways brands can retool their marketing strategies in the upcoming year.
