Whether you’re a new startup or an established company, you’re looking for ways to increase your sales and customer base. In a technology-driven world, content is everything and every business is a publisher—and customers are the sales force.
What is Content Marketing?
Content marketing is a long-term marketing strategy that utilizes valuable and relevant content, adjacent to the business’s mission and brand, to draw in and enhance customer buying behavior and brand loyalty. It’s a technique that goes beyond traditional marketing strategies by offering customers engaging and interesting material rather than being “sales-y” by pitching products or services directly.
A corporate or business blog is definitely a good way to offer relevant, consistent content to your customers, but content marketing goes way beyond blogs. That’s not to say that you should skip having a blog—a blog will keep a steady output of sharable information that can help expand your company’s customer base.
