This is part of the Digital Marketing Insights series — featuring tips, analysis and recommendations from marketing experts on how to become successful online. Co-authored by Chris Rowe, owner of Jet DM.
Search Engine Optimization, or SEO, refers to optimizing a website so that it ranks highly on search engine results’ pages, making it easier for users to discover. Local SEO, then, is the optimization process for local results — if your business is in Salt Lake City, Utah, for example, then a focus on local SEO for Salt Lake means that anytime a user searches for your particular business type in Salt Lake City, your business’s website is ranked as one of the topmost results on a search engine’s page…
