Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

brand-learn-gopro-coverWe’re not just a camera anymore. We’re an enjoyment platform for people around the world to watch.

— Paul Crandell at Ad Age’s 2014 CMO Strategy Summit

Imagine if your audience enthusiastically took over your brand’s promotion. Engagement and customer retention/loyalty — two of B2C marketers’ top content marketing goals — would be through the roof.

GoPro, maker of the high-quality, easy-to-use handheld video camera, is one the best brands at user-generated content (UGC)…

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

CopyRanger

Rick Duris is CopyRanger.

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