We’re not just a camera anymore. We’re an enjoyment platform for people around the world to watch.
— Paul Crandell at Ad Age’s 2014 CMO Strategy Summit
Imagine if your audience enthusiastically took over your brand’s promotion. Engagement and customer retention/loyalty — two of B2C marketers’ top content marketing goals — would be through the roof.
GoPro, maker of the high-quality, easy-to-use handheld video camera, is one the best brands at user-generated content (UGC)…