Content is not a fixed resource.
This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users.
Actually, it’s becoming a necessity to be different. Your Facebook audience, while procrastinating their commitments ahead of them, will take out a few minutes to scroll through their News Feed. Most likely, they’ll skip anything uninteresting.
So with that in mind, you need to come up with content that’s well worth engaging with for an extended amount of time, which leads to the question:
How can your content break through the noise?
Visual storytelling is a promising answer
Since decades, it has been a powerful state-of-the-heart method of communication that strikes the right emotional balance. Instead of relying on a block of text, visual storytelling follows ‘show, don’t tell’ approach which results in greater engagement, traffic, and sales.
Check out these statistics:
1. Photos and images are the most important element in optimizing social media posts. (source)
2. 93 percent of the most engaging Facebook posts include images (source)
5 Visual Storytelling Tips To Power Your Content Marketing On Facebook
