The goal of every e-commerce site is to maximize its profits. This goal can be achieved by following the best practices of sustaining an online shop under these factors:
- Lead generation and nurturing – Find qualified leads to be converted into clients and keep them in your sales cycle
- Transaction and product management – Stay on top of products and inventory in your online store, as well as generate reports on performance of site based on items sold and tasks completed by your employees
- Web Analytics – Measure site performance based on controlled variables within your site so you can generate insights to be used for optimizing conversion
- Social media listening and marketing – Track brand mentions and find leads on social media to help improve brand awareness and establish a stream of leads from this channel
- Customer service – Quickly respond to questions from leads and clients to help them solve problems that are preventing them from purchasing from your site…
