So you’ve discovered the next product that’s going to change the world. Fantastic. Now comes the hard part: marketing it.
To separate yourself from the pack and stand out where others don’t, you need to be different, but not too different because there’s a very clear line between “weird” and “acceptable.” You need to create value, but not unsolicited value (otherwise you risk offending your customers).
A stellar product or service is only part of the battle. The rest is communicating its awesomeness throughout every corner of the earth (or industry). Equally important to what you market is how you market, and I’m not talking about the standard marketing practices that reside at the surface, but something rather unconventional that makes you stick out.
