Social media marketing is like opening the Pandora’s box. We could have the best team trying to crack the code with budget in mind. We knew exactly the power of social media but at the same time, we know how much they can burn a huge hole in our wallets. Not to forget, social media marketing takes up a lot of our time and efforts.
In most cases, we felt like drawing in the sea. Dozens of social media platforms with so little time, it certainly doesn’t look great for us social media managers.
The most common problem for businesses is they are using social media as the only powerhouse for leads, traffic, sales and revenue. Yes, we know the power of the Internet; a single click of the button can reach potentially millions of people.
Social media is meant to compensate what native marketing isn’t able to perform but surely not the only means to achieve the targeted goal…
