Social selling is a term that’s received a lot of “buzz” in the sales industry. It’s a likely result of sales organizations trying to provide reps with the tools to communicate value and differentiation digitally.
We don’t love the term because it indicates that social selling is something different than great selling. We see social selling as another tool to use to articulate value and differentiation, particularly in the digital space. However, as with any sales activity, if you want it to drive success you need a way to measure it. Here are five tips for measuring your use of social media tools in sales…
