Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.
Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes:
1. Hustling for likes instead of links
Your social strategy is completely misaligned if you aren’t incorporating SEO goals into it. SEO must underpin your social media strategy. It’s not the likes, retweets, shares and plus-ones that are going to prop you up in Google; it’s the links. As such, getting influential bloggers to link to your site should be a primary raison d’être for your social campaigns…
