“If you build it, they will come,” said no online marketer ever. Having a good website is just the start. Without the right marketing effort, your website is one of many millions of sites on the internet sphere sinking into oblivion.
You’ll feel like you’re getting pulled into many directions when it comes to your online marketing endeavor. There’s SEO, social media, PPC, some other buzzword, and last but not least, landing pages.
Why do you need a landing page?
Actually, the real question is, why do you need a goodlanding page? You need it because it provides a focus for your sales funnel. Your visitors are a culmination of all your marketing techniques – SEO, social media, paid advertising, email campaigns, etc. An awesome landing page will capture these visitors and turn mere prospects into buyers, subscribers, or whatever else you want them to be.
