Digital interactions is expected to influence $0.64 cents for every dollar spent in retail stores, to the tune of $2.2 trillion, in 2015.
Now more than ever, the importance of paying special attention to your brand online can’t be overstated.
In fact, in a recent study conducted by Deloitte Digital, analyzing over 2 million data points to understand how consumers engage with digital when shopping, it was revealed that 76% of consumers interact with brands or products before arriving at the store.
In other words, even if you do business offline, majority of your potential customers will research you online before visiting your store, and their minds will be made up before getting to your store…
