If you already have a writer on your team or a website that you’re satisfied with (or both), you may not think you need a working knowledge of copywriting skills. However, any business owner, executive or marketer that has influence over your web content should have a solid foundation in copywriting. Here’s why: knowledge of best practices will help you evaluate your company’s messaging, identify opportunities for improvement and implement simple changes that could have major business impact.
Think you already have what it takes? Let’s put that knowledge to the test. Here are five signs you may stink at copywriting…
