Enterprise social media marketing is a totally different animal than social media for small business or startups. There are regulations. There are multiple teams and countries and product lines. One wrong Facebook post can set off a firestorm of controversy.
So, of course, managing an enterprise social media team is complex. On one hand, you want to make sure that teams aren’t weighed down by bureaucracy. But on the other, you need to track the results from every account to see where you can optimize spend and content…
