The other day I was a guest on Dr. Jon Buscall’s very fine podcast and we chatted about the marketing challenge of fighting through information density on the web. It was a fun and intense discussion but then he interjected a comment that caused me to twitch:
“I hope our listeners aren’t frightened off by this discussion!”
It made me pause. Could that be true?
I have written and talked a lot lately about wrestling with the challenges of attention and content overload (aka “Content Shock“). Has this discussion frightened people off?
There is no question that the tsunami of content in the face of an increasingly limited attention span should be the number one concern, the number one discussion, and the number one source of innovation in our field right now. You just can’t pretend this is business as usual. Our job is hard and it will be getting harder.
But I ended that post (and each discussion) by emphasizing that content marketing is not over and expressing optimism about the opportunities ahead. And yet, reactions from some fellow bloggers have been along the lines of “Schaefer said we are doomed!”
