One of the first things you learn as a marketer is how important it is to get to know your target customer. Understanding what makes your prospects tick allows you to create targeted offers that will resonate with them.
But it doesn’t stop there.
Every single landing page element has to be created with your “ideal customer” in mind.
If you fail to do that – if your headlines are borrowed or your images generic – then you’ll wind up with a landing page that addresses everyone but appeals to no one.
5 Questions to Help You Create Customer-Centric Landing Pages
