Prepare yourself for the world’s most obvious statement. Are you ready? Here it is:
Every company needs to make money to stay in business.
Alright, now that we’ve gotten that out of the way, it’s time to ask the logical follow-up question: Whose responsibility is it to convince prospects to hand over their hard-earned cash in exchange for your goods or services (or both)?
If you answered the marketing team, you would be correct. And if you answered the sales team, you would also be correct.
Both sales and marketing are primarily focused on bringing new business to your company. They may go about it in different ways, but both teams can easily agree on their overarching goal.
