After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media.
Our business is an extension of the work we did for the corporate world, with one big exception—we’re in charge. I imagine many entrepreneurs have a similar story. You get tired of working for others and make the bold decision to use your skills to further your own business rather than be a cog in a machine.
Our company, which offers content and video materials for small businesses, is in its third year of operation. While I’m happy to report that it pays the bills, it didn’t start off with rainbows and lollypops. At the beginning, we made some marketing mistakes.
It turns out, we’re not alone. I started talking with other entrepreneurs and quickly learned everyone suffers from a case of the “marketing hiccups” at the beginning…