In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the world of modern marketing. For Drew Neisser’s complete interview with CMO Award Winner Ani Matson, click here.
Marketing can sometimes feel like the endless pursuit of a sweet-spot between messaging, customer satisfaction and lasting results. Once there – should we as the CMO’s be so fortunate – it becomes clear that this sweet-spot is certainly not a comfort zone’, as it’s our job to keep questioning, tweaking and improving. Sometimes, however, we see that the winning strategy might actually be very far from reality, and it takes a CMO with real guts to tackle this kind of challenge head on. For some real transformational inspiration, allow me to introduce you toAni Matson, former CMO of NEA Member Benefits and winner of the Officer’s Award at the CMO Club Awards. Matson helped her company revamp its relationship with customers by completely re-imagining the way that NEA reaches its audience. She shares 5 takeaway tips here…
5 Marketing Do-Over Tips from CMO Ani Matson, NEA Member Benefits
