This blog first appeared on out sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here.
Every company wants to sell more.
As a copywriter you would expect me to harp on about how the copy across all your marketing materials is essential if you want to engage and encourage your customers to buy. Of course that’s true, but this post is going to look more at your company as a whole and how its entire marketing ethos should work.
Engaging with your customers is the key to selling to them. To be really successful this engagement needs to happen on all levels within your company and at all stages of customer contact.
Let me explain.
Your company united
Although you probably have a sales department, boosting your company sales shouldn’t be down to them alone.
Everyone within your business, regardless of department or job title, should always be thinking sales. Any conversation could potentially lead to a sale, so its essential all your staff are switched on and ready to act.