Have you ever wondered why retailers selling the same type of products report different profit margins?
How come some manage to strike gold in their sector, while others get buried in massive debts and basically put themselves out of business in no time?
You may be tempted to think that this type of outcome is linked only to the price-quality relationship of their merchandise.
In this case, you are overlooking a major aspect: the overall effectiveness of the marketing strategies employed to introduce these goods to a large audience that is ready to make a purchase.
WHAT’S THE STORY WITH UNIQUE COPY TAILORED TO THE NEEDS OF A SUCCESSFUL RETAILER?
Unique and compelling copy is the pillar that supports the core of your online business and stops it from drowning in a sea of unremarkable products and services that nobody wants to invest in, which are represented by marketing messages that nobody ever remembers. A successful retailer knows how to highlight the uniqueness of his products and focus on their benefits, instead of boring his readers to death with features and technical specifications that the public doesn’t really know how to interpret. Online websites can’t offer prospects a direct contact with the product that they’re selling. To eliminate this drawback, they balance great copy with dynamic content in an attempt to help their users become familiar with the look and feel of the product that they are planning on buying. Seductive copy incites, raises questions and answers them punctually; it creates a sense of desire and makes prospects want to be a part of something bigger than themselves.
5 Major Retailers That Nail Copywriting (And How to Be Just Like Them)
