If you’re a social media marketer, you’re spread pretty thin. You create editorial calendars, visual assets, content, plan campaigns, set goals, and measure results.
This task-list could sound familiar to any marketer, regardless of their arena. The difference for social media marketers is that you’re operating in an ever-changing landscape, and your area of responsibility is growing…constantly.
In fact, our recent survey of social media marketers found that 23% of all marketers measure and report on at least six social networks.
