Email open rates suffering? Make your emails as personalized and delightful as good old snail mail.Image source.Email marketing isn’t dead.
With email nearly 40 times more effective at acquiring new customers than Facebook and Twitter, it is very much alive.
That’s great news – provided your open rates aren’t suffering. After all, conversions are a moot point if your emails aren’t being opened to begin with.
What you can do is focus on what it is that is killing your open rates and then get to work at fixing them. Let’s take a look at five all-too-common offenders.
