The best information is usually the most straightforward: Cold hard statistics.
Even though stats aren’t exactly emotionally scintillating or suspenseful, they are nonetheless very powerful.
In this article, I’ve collected some of the most surprising ecommerce stats that I believe have profound implications for the way that we do marketing. These statistics come from the recent report by Visual Website Optimizer in theireCommerce Survey 2014.
1. Shipping charges kill conversions.
The Statistic: 28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs.
This doesn’t sound like a huge number, but the situation is worse than it sounds when compared with the other reasons why people abandon shopping carts. There are six main reasons for abandonment, ranging from causes such as shipping charges to coupon codes.
The shipping charge category is the highest source of abandonment. Here’s how it stacks up:
5 Ecommerce Stats That Will Make You Change Your Entire Marketing Approach
