How do you get people to open your emails? While there isn’t a definitive science to the mastery of high open rates, we do know some surefire ways to increase your email open rates. With the help of some email marketing experts, I’ve put together a short list of 5 simple ways to increase your email open rates.
Test Subject Lines
Subject lines can make or break an email. This aspect is key in grabbing attention and making a good impression. To determine what works with your subscribers, you need to run tests. Test your subject lines on small portions of your list before sending it to your master list.
Stacey Herbert from Brazen Profit Lab runs split tests in this fashion:
