What does your 2015 marketing strategy look like? You probably plan to scale initiatives that have been effective for your business in the past, and hopefully you’ve also set aside time and a portion of your budget to explore new trends that are on the horizon.
After all, taking risks and leading the charge into untrodden territory will keep you one step ahead of your competition in the long run.
At Sprinklr we are all about enabling companies to be at the forefront of creating exceptional experiences for their customers, so we put together a list of compelling digital trends that will shape the future of social marketing in 2015 (and beyond).
Here are the 5 digital trends that we think social media marketers should pay attention to as they launch their strategy for 2015.
1. Social Shopping Will Become An Important Part of eCommerce
Since people spend the majority of their day browsing social media, and since online shopping is a booming industry that shows no signs of slowing down, it’s only natural to expect that major social networks will introduce the ability to buy items directly within their application in the near future.
In fact, both Twitter and Facebook have announced that they are testing out a “Buy” button, and we should expect to see this feature made available to the public in 2015. Twitter explains that its “Buy” button is intended to make shopping from mobile devices convenient, as purchases can be completed with just a few taps.
5 Cool Digital Trends for 2015 that All Social Media Marketers Should Know About
