Want to see more ROI from content marketing? Avoid making these costly mistakes.
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It’s taken a significant amount of work over the years, but content marketing is finally in a good place. Algorithm updates and influencers spreading the right messages have brought it to a point where marketers and business owners are churning out great content.
In fact, according to the Content Marketing Institute, 83% of B2B and 77% of B2C companies now have a solid content strategy in place. These companies finally realize that if they create a sustainable content strategy, they’re going to see significant ROI over the long term…
