In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media.
What Role Does Social Media Play?
The rise of social media in general is nothing short of phenomenal. But why is it so useful, so trusted and so utilized by both customer and businesses? Why should you be using it? Why does it work? Let’s discuss the answers below by going over four reasons why social media matters.
1. Have an Open Conversation with Your Customers
Social media brings the customer to you and provides a natural platform for a visible conversation to take place on both sides and also with other potential customers. What you talk about with your customers on social media can act as a glowing testimonial for your business when you engage with your audience in the right way. It’s networking in the now. Just keep in mind this visibility can work against you if your social media team is not consistently monitoring your account, posting frequently or promptly addressing customer concerns…
4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign
