The B2B marketplace is set to experience some huge changes over the next decade. Fast on the heels of the B2C digital revolution, B2B eCommerce sales are set to significantly eclipse B2C sales by 2020.
As B2B eCommerce adoption speeds up, there are big opportunities for suppliers to take advantage of new B2B online marketing channels. In this post, we’re going to look at four key areas where the digital marketing sphere is impacting B2B sales, as well as offering some practical tips to incorporate effective strategies into your own marketing processes…
