How’s the visual appeal of your content marketing? Is it mediocre or outstanding?
There’s quite a few reasons to integrate high-quality visual content in your blogs and social media posts. Not only is visual content processed much faster than the written word, but it’s much more memorable.People retain only 20% of what they read and 10% of what they hear, but 80% of what they see.
Recent studies by the Content Marketing Institute reports that infographics and videos are still considered highly effective marketing tactics. As marketers increasingly embrace visual content, it’s become more than just a best practice to visually-stimulate your audience. It’s required to keep up, let alone stand out against your competition.
Make it your mission to ditch stock photos in the months to come, and choose to embrace custom images, collages, and high-quality creative commons-licensed pictures instead. Your blog marketing metrics will surely reflect your efforts:
1. Canva
If you’re like many content marketers, you lack the skill set of a professional graphic designer. Even more importantly, few of us have the time to dedicate to learning Adobe.
