It has been said that 90% of information transmitted to the brain is visual. Images are processed 60,000 times faster than text.
Consumers in the e-commerce market as well as those who purchase resources from the blogging sphere have shown us by their own sharing and purchasing habits that content with the right kind of image converts far more than text only.
Images and relevant photography in your content not only increases user engagement but across all social platforms, imagery increases social shares and traffic.
Knowing how to choose the right images for your content should be part of your overall content strategy.
You should be able to answer the question, “Why am I using this image?” and, “What do I hope to achieve from it?”
There are two things you should aim for when selecting images to enhance your content marketing efforts. You want your images to Humanize the message and the brand and you want the images to be actionable.
Humanizing Your Message and Your Brand with Images
Images that characterize you or the people you work with tend to produce trust and a sense of inclusion for site visitors. The more people get to know you through your content channels, the more you are perceived as an authority.
I know of one entrepreneur who talks in to his phone while walking down the street, just to share an idea with his audience. He then posts his 3 or 4 minute clip to his Youtube and other Social Channels. The video isn’t Spielberg, but its genuine, it’s human, and we humans love it.
You can personalize your brand and you can personal your products in a number of ways.