A good marketing expert or agency brings a wealth of knowledge and expertise while freeing time that you’re better off spending elsewhere.
One of the most important ways you can free up more time to make your business increasingly successful is to bring in reliable partners to handle outsourced functions. One of the areas many companies choose to outsource is marketing. A good marketing expert or agency brings a wealth of knowledge and expertise while freeing time that you’re better off spending elsewhere.
But a successful marketing partner relationship can’t be a “dump and run” approach. In other words, you need to communicate with your marketing partner and work together to ensure that your marketing assistance is operating with the information it needs to deliver value for your company.
1. Share your goals. Have clear discussions about what you hope to accomplish. What are your goals for the marketing program? Are you hoping to generate more leads or build a bigger prospect list? Do you want to increase awareness of your business among your target audience? Be clear and specific about what you expect from the marketing efforts. If your marketing agency is working on awareness-building and you’re looking for sales, you’re not working toward the same goals and won’t be successful.
2. Set goals. You’re setting up your marketing relationship for failure if you don’t set reasonable, measurable goals and benchmarks. For example, if you want to increase the number of referrals you receive by 5 percent in six months, you can then engage in a series of steps to get there. For example, you might look who your best referral soruces are now and target more of them. You may offer additional incentives for referrals. Or you may create a new marketing campaign targeted toward influencers. Then, check the results monthly to ensure you’re on track. If the marketing isn’t working well enough, regroup with your marketing partner. But waiting six months to determine the efforts weren’t a success is just a waste of money.
