As a service-based business, while landing new clients is a critical part of the mix, relationships built and nurtured over time is where the real juice is — offering a level of stability and scaleability that’s essential to long-term health and success.
Such relationships take care and feeding and are built on more than just a single campaign or project win. They’re the output of trust, partnership and a track record of producing stellar work together. As former marketing leaders for global F500 brands, we were once the clients ourselves, and we’ve found this perspective and insight to be invaluable in how we approach these relationships for our own agency.
No matter what industry you’re in, the following 4 principles provide a great foundation for creating long and beautiful partnerships…
4 Tips to Forge Winning Client Relationships for the Long-Term
