You know all those articles about secrets of successful people? About how entrepreneurs sleep 4 hours a night and don’t eat solid food? They feed into all of our desires to be successful overnight. But success in life or your career is less dependent on luck or tricks as it is a product of practice and hard work.
Whether you’re a client-side marketing coordinator, an advertising agency VP, or a freelance SEO contractor, you need to constantly work on your skills to maintain value as an employee. In marketing especially, there are new technologies, tools, and industries popping up each year, so it’s extra important to be vigilant about your abilities.
Part of being vigilant with your career is setting goals for personal growth. You can’t learn everything at once, so it’s best to learn a little bit about a lot of things while knowing a lot about just a few that are your specialties. Companies like employees who know how to find the answers to all their questions, but keep in mind that it takes expert skills to really get things done.
Before you go clicking away to find out what Mark Cuban eats for breakfast, here are a few tips to help you set goals, build your marketing skills, and gain expertise.