Content marketing has notoriously been synonymous with the accessing of the web through desktop computers. During the past five years, however, the growth of Internet use on mobiledevices has surpassed that of deskbound platforms.
Now for the meaning of “content marketing”
“It is a tactic initiated by marketers that focuses on creating rich, worthwhile content that is also specifically created to engage with a specific audience. The subsequent goal of content marketing is to use your unique, engaging content to convert the audience into customers”.
In order to convert customers, though, you must properly leverage your content as a benefit to your target audience. By establishing that relationship, you build trust, create credibility and brand loyalty. Here are 4 tips to improve your brand reach with mobile content marketing.
#1. Optimize your web content for mobile
Since more users are accessing the internet via their mobile devices, it only stands to reason that you optimize your web content for perfect compatibility with mobile devices. Sites are no longer solely designed for desktops, so your design and interface should be optimized accordingly. A user should be able to access your site on their Blackberry device just as easy as accessing it from their desktop computer.
Most companies have subscribed to the idea that creating two different sites — one optimized for mobile device use and the other for desktops — is the most effective and efficient way of covering both platforms. They’re distinctively different in several ways, as mobile sites generally have large text, minimal horizontal scroll, and big buttons. Alternatively, many newer sites are incorporating responsive web design for a one-size-fits-all solution to this quandary.
