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Not sure where to begin with researching your outreach prospects? BuzzStream andFractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch:
- Education
- Work History
- Target Audience
- Need for Visual Assets
The team compiled this data from researching publishers in 11 verticals (automotive, business, education, entertainment, finance, food, health, lifestyle, news, tech, and travel) via recent articles, LinkedIn, and Google+ profiles. In this excerpt from theirGuide to Publisher Personas, we detail how to investigate and apply these four essential publisher traits, and provide an example from the research…
4 Things You Need to Know Before You Pitch
