If you’re looking to increase your influencer marketing efforts, you’re in good company. The vast majority (84%) of marketing professionals are expected to launch at least one social influencer campaign in the next 12 months.
In this article, we address four common challenges marketers cite when diving into influencer marketing.
1. Are you using influencers for the right reasons?
There are many reasons why your brand might launch an influencer marketing campaign. If you look at current studies, digital marketers are primarily using influencers to increase brand and/or product awareness. What are the driving forces of launching an influencer campaign? To promote content, to launch a new product, and to create more content…
