Trying to pitch your content to various editors/publications? Columnist Kelsey Libert explains how you can use psychological principles to achieve greater success.
Every day, buyers make decisions that can be explained — and influenced — by established psychological principles.
When communicating in a lean channel like email, it’s important for you to be able to leverage these principles of psychology to incite people to act. With that in mind,BuzzStream and Fractl came together to analyze the psychology theories that have the biggest impact on your influencer marketing tactics. (See more from the report.)
I. Freedom Of Choice
Research: Giving someone a set of ideas to choose from allows that person to take more ownership over the selected idea. In a study on personal choice, researchers from Columbia and Stanford found that choice among relatively limited alternatives is more beneficial than no choice at all…
4 Psychological Principles That Will Make You Better At Content Marketing
