If you’re a marketer, copywriter, or business owner, then you might be sick and tired of hearing the words “content marketing” by now. Without a doubt, this term has been one of the most frequently used buzzwords of 2014 and it doesn’t look like there’s any end in sight. And, it’s not only the undeniable overuse of the words “content marketing” that has grown tired to some people; certain aspects of the practice are starting to wear. We often see the same old blog posts, clickbait headlines, and unintelligible Vine videos popping up in our feeds and it can make us wonder if this is what the future of advertising looks like.
Despite the growing exhaustion with the buzz word, there are still creative, entertaining, and ultimately profitable ways to go about using content for the sake of advertising or marketing. However, in order to do so, you have to make sure that you’re avoiding these four things: