As online publishers grow in both volume and reach, the Internet becomes increasingly saturated with content. Text, images, and videos are all vying for your audience’s attention, but there’s something at the center of it all: the headline.
A great headline is pivotal in piercing through the digital noise. With the right wording, it can increase traffic by 500 percent. However, simply going after the “shock” factor isn’t enough to guarantee an audience. Few of today’s readers fall for this type of clickbait. Although eight out of 10 people will read your headline, only two out of 10 will go on to read the rest of your content…
