
As a brand it your job not to just sell to your customers, but connect and engage with them. You want to show your voice, what you stand for and that you are credible in your field–all the while building dynamic relationships with your fan base. So how do you keep them coming back for more each time? You create brand FOMO or the fear of missing out. Here are four strategies that will help you cultivate a stellar social media presence that people won’t want to miss out on.