Remarketing is a common and useful marketing technique for marketers to target customers who have left without making a purchase, including those who abandon their carts. Remarketing can be very effective, but only if you do it right. If you do it wrong, at best you’ll get a poor ROI for your remarketing campaigns, and at worst you will annoy your customers and devalue your brand.
First, we’ll briefly examine what remarketing is, and then we’ll take a look at four ways that you can ensure your remarketing campaigns are up to scratch, both from a customer perspective and a legal one…
4 Key Remarketing Best Practices
