Content media marketing has been around for more than a century, with the earliest known pioneer being a baking powder company that incorporated recipes in their packaging. Today, content marketing has moved on to the digital realm and grown more dynamic with the changing times.
With the advent of social media, everyone on the internet has a voice that can be heard by even the biggest brands. Through a whole population of potential customers and clients, content marketing has put its focus on finding out what kind of content can gain widespread attention across different groups of people.
In the age where almost every marketing gimmick seems to have been tried, there are still a few who have managed to find new and innovative ways to promote a brand through content marketing. Here are some geniuses who have shown outstanding innovation in their field:
