With Facebookâs roll-out of Instant Articles this year, brands and publishers alike have found new opportunities for posting branded content on Facebook. In support of this, Facebook announced plans at Cannes Lions for immersive mobile ads that could tell a story.
The ads take advantage of recent calls for vertical video and image capability. When users click on an ad on Facebook on their smartphone, they are taken to an immersive slideshow of images.
This video demonstrates how Michael Kors first did it. Users can scroll back and forth (up and down) between images, rotate a product using a slider on screen, and watch animated text. In short, these ads give brands an opportunity to build their own small websites within Facebook…
4 Brands Who Have Made Awesome Immersive Ads for Facebook Mobile
